THE PROBLEM
Your team deploys analytics, runs media campaigns, and manages privacy compliance. Yet silent tag failures quietly drain revenue, inflate CAC, and create legal exposure.
Broken tags on thank-you pages, gated content, or post-update pages silently wipe conversion data, often for weeks before anyone notices. Retargeting audiences shrink and personalization starves.
Industry average: 8% of digital media budgets are wasted on misfiring attribution tags. Duplicate pixel fires inflate conversion counts and cause ad platforms to overspend on false signals.
Tags routinely bypass cookie consent and send personal data to ad vendors. Most organizations have no central inventory of what each tag collects or where it goes. Fines and brand damage follow.
Marketers juggle 5–10 dashboards with no unified view. Data discrepancies surface at the quarterly review, or in a client escalation, months after the damage was done.
WHAT IS KORU?
IT teams have observability platforms that watch servers and applications and alert before they fail. Marketing has never had that until now. Koru scans every analytics and media tag across your website portfolio daily, validates the data against your reporting, and alerts you within 24 hours when something breaks. No IT involvement required.
Human-like crawling of pages, links, forms, and journeys across dev and prod environments, daily and on demand.
Every data point processed, stored, and structured for comparison, time-series analysis, and executive-ready reporting.
Cross-validate tag scan data with live reporting from Adobe Analytics, GA4, and more. Pinpoint root causes early.
Smart AI models determine the underlying root cause of issues and notifies in Slack or Teams.
"Consumers will reject surface-level personalization and fragmented experiences, demanding transparency, relevance, and trust." (Forrester, Predictions 2026)
SOLUTIONS
Validate every analytics tag fires correctly on every critical page, and compare staging against production before go-live.
Catch fallen or duplicate media tags before they drain budgets, and verify signals reach every ad platform.
An inventory of every data variable each tag collects, who receives it, and under what consent, refreshed with every daily scan.
Live connectors reconcile Adobe Analytics and GA4 against Koru's scan data, flagging anomalies across every brand.
Scan staging and compare against production before go-live, then re-scan on demand after the deploy and get the diff in minutes.
Root cause and a suggested fix in plain language, delivered to Slack or Teams when any metric deviates 15% or more from its 30-day baseline.
THE DIFFERENCE
The tags that matter most never fire on page load. Conversion pixels, form submits, and video plays only fire when someone clicks, which is exactly where page-load scanners are blind. Koru's crawler exercises every link and interactive element it discovers on every scan, so the events that feed your bidding algorithms and prove wasted media spend are validated daily, not assumed.
Run audits and journeys today? Then you already know how to use Koru.
Compare Koru to ObservePoint →WHY TEAMS CHOOSE KORU
Clicks the links and interactive elements it discovers, the way a visitor would. Tags are validated where they actually fire, beyond page loads alone.
Record forms, videos, and multi-step flows without writing a line of code. Replay them automatically on each scan cycle.
Scan staging and compare against production in one click. Catch regressions before real users ever see them.
Plain-language alerts in Slack or Teams tell you what broke, where, and why. No BI analyst bottleneck.
Drop in your URL and we'll run a free two-week audit of your tag layer.
No IT tickets, no code to install.
Free 2-week audit · no code to install · response within one business day
FAQ
Both. Koru's crawler navigates your site like a visitor and exercises the links and interactive elements it discovers, including forms, buttons, and video players, on every scan. This matters because conversion tags typically fire on interaction, not on page load, so page-load-only scanners never see them. A recent scan of a 32-page property tested over 1,000 interactions with no scripting required.
Koru runs scheduled daily scans across your configured pages and journeys, and your team can trigger on-demand scans at any time, for example right after a content deployment. Regressions are typically caught within 24 hours, and within minutes when you scan on demand.
No. Koru is marketer-operated. There is no code snippet to install, no SDK, and no scripting required to record journeys. Your team configures scans, journeys, and alerts through the app.
Koru detects and validates tags from all major analytics and media vendors, and its reporting connectors pull live data from Adobe Analytics and Google Analytics 4 to cross-validate KPIs against scan results.
Every scan refreshes a central inventory of the data variables each tag collects, the vendors that receive them, and the consent state they fired under. AI flags tags that send personal data outside consent boundaries, and plain-language reports give your privacy team a defensible audit record.
Yes. If your company blocks outside crawlers at the firewall, your IT team adds Koru's scanning IP addresses to the allowlist. It is a single entry, done once, and we provide the IPs up front. Many customers need nothing at all.
Most teams start with a focused 30-day pilot: onboarding and baseline scans in weeks 1–2, monitoring and ROI capture in weeks 2–4, then a success review with a full-year projection. A free 2-week Media Waste Audit is also available as a starting point.
We use cookies to run this site and, with your permission, to understand how it is used. Analytics and marketing cookies stay off until you opt in. See our Privacy Policy.