Solution · Tag Health & Analytics QA

The tag broke three weeks ago. You're finding out today.

Content updates ship daily and nobody QAs the tag layer. Koru scans every critical page and journey daily, validates every tag fire, and alerts you within 24 hours of a regression. Scan staging before go-live and compare against production in one click.

Tag HealthToday's Scan
Total Tags9
Pages Scanned32
Network Failures0%
Duplicate Fires4↗ 3 vs last scan
Health Score · 30 Days
How to spot this problem

Warning signs your tag layer is silently failing

Real-world impact

A leading US university lost over 3 months of form registration data. Analytics tags were not firing on specific thank-you pages, derailing personalization and retargeting campaigns built to improve enrollment.

⚠ Misrepresented customers⚠ Lost top-line revenue⚠ Increased CAC

ROI lens: 3 months of missed form submissions multiplied by average enrollment value adds up to hundreds of thousands in pipeline impact. Koru would have flagged the regression within 24 hours of deployment.

What Koru does about it

Analytics QA at enterprise scale

Ensure Tag Health

Validate that every analytics tag fires correctly, with no 4xx/5xx errors, on every critical page after every content deployment. Daily scheduled scans plus on-demand scans after releases.

Dev + Prod Parallel Scanning

Scan preview and staging environments and compare directly against production. Catch tag regressions before they reach real users and impact live campaigns.

Report Builder Deep Analysis

Slice scan results by tag type, page, or time period. Export for QA certification or feed directly to AI for natural-language gap analysis.

Time-Series Comparison

Compare any two scan periods to pinpoint the exact page and tag that regressed, and when. Correlate with content deployment history for root-cause clarity.

No-Code Journey Testing

Record forms, videos, and multi-step flows without code, then re-test them automatically on every scan cycle. Tags are validated at every step, beyond page loads alone.

AI Alerts to Your Workflow

When a tag deviates 15%+ from its 30-day baseline, Koru delivers a plain-language, root-cause alert to Slack or Teams. No ticket queues, no delay.

Expected outcomes

What good looks like

Near-zero undetected data loss QA cycle time cut by 60% Tag issues caught in dev, not production 24-hour catch time on regressions

Best for: VP or Director of Digital Analytics · Adobe Web SDK and GA4 environments

FAQ

Frequently asked questions

How do I know if my analytics tags are broken?

Common warning signs: paid channels under-report conversions compared to ad platform data, retargeting audiences shrink unexpectedly, and marketing reports stop reconciling after a content release. Koru detects these failures at the source by scanning every critical page daily and validating each tag fire, typically catching a regression within 24 hours.

How does Koru validate tags after a website release?

Koru scans preview and staging environments before go-live and compares them against production in one click, so regressions are caught before real users arrive. After a deployment, an on-demand scan validates the release in minutes, and time-series comparison pinpoints the exact page, tag, and release that regressed.

Can Koru test tags inside forms, videos, and multi-step journeys?

Yes. Koru's no-code journey recorder captures interaction-level events such as form submissions, video plays, and multi-step flows, then replays them automatically on every scan cycle. Tags are validated at every step of the journey, not only on page loads.

What tag errors does Koru detect?

Koru detects missing tags, 4xx and 5xx network failures, duplicate fires, malformed variables, and tags dropped after content updates. It covers Adobe Web SDK, Adobe Launch, and Google Analytics 4 environments alongside all major media and marketing vendors.

How fast will we know when a tag breaks?

Daily scheduled scans catch regressions within 24 hours, and on-demand scans after a deployment surface issues within minutes. AI-generated alerts with plain-language root cause are delivered directly to Slack or Microsoft Teams.

Find out what your last release broke.

Request a free tag audit and get findings on your own site within days.

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